What is Market Share?
When people hear the phrase market share, they usually think of companies like Apple, Coca-Cola, or Amazon. Businesses compete to attract customers, and market share measures the percentage of a market each company serves.
The same principle applies beyond the corporate world. Healthcare providers compete for patients. Universities compete for students. Nonprofits compete for donors. Whenever organizations seek to reach the same audience, market share becomes a measure of who is being reached—and who is not.
The abortion industry is no different. Over the past two decades, abortion providers have expanded their reach through strategic clinic locations, national branding, digital marketing, online scheduling, telehealth, and chemical abortion. These efforts have made abortion more accessible than ever before. Today, chemical abortion accounts for 63% of all clinician-provided abortions in the United States, up from 53% in 2020.
What Does Taking Market Share Away Look Like?
Taking market share away isn’t about eliminating choices—it’s about expanding them. It means ensuring more women encounter life-affirming care before making one of the biggest decisions of their lives. Every woman who finds Caring Network gains access to free medical-grade services, an ultrasound, practical resources, and compassionate support. She has the opportunity to ask questions, understand all of her options, and make an informed decision knowing she doesn’t have to face her pregnancy alone. Sixty percent of women who come to Caring Network first choose life, compared to only 10% who visit an abortion facility first. This is why reaching her first—and being present where she’s searching—matters so much.
This is the heart of Caring Network’s CARE pathway—Commit to being where the need is greatest, Attract her with love and compassion before abortion presents itself, Renew her belief to choose life through medical care and trusted relationships, and Encircle her with lasting support through pregnancy, parenting, and beyond.
Market share isn’t measured by the number of women who lose a choice—it is measured by the number of women who gain one.
Every gift you give helps make that possible. By expanding access to hope, truth, and compassionate care, you’re helping ensure that more women hear another voice, see another path, and discover another option before making a life-changing decision.
